Ten Simple Steps You Can Take to Ensure Your Home Sells at Top Dollar
- Emotional appeal.
Make sure your home looks, feels and smells its best. You're
competing with 900 to 1,200 other homes for sale. Buyers buy on
let your home be the cleanest, freshest and cheeriest,
and you'll have a much faster sale
at a higher price.
- Read my "How
To Show Your Home" flyer very carefully. If your home
is logically a good value, but a buyer doesn't feel warm and emotionally
attracted to the home, it will not sell. Buyers buy on emotion,
not logic. You'll want lots of people to say or think, "Wow!
This is nice! I would like to live here!"
- Lots of light. For
maximum effect, turn every light on, even on a sunny day. Open
all window shades. Clean your draperies and curtains. Make sure
your windows are spotlessly clean. Let the sun in and keep those
lights on. Leaving all your lights on for two hours costs only
23 cents, and makes your home look larger and more spacious.
- Weekly open houses.
You can't expect to sell a house quickly at the top price
unless you get lots of buyers inside to see it. There are more
than 1,000 homes competing with yours for attention. Your home
must be exposed to buyers regularly and repeatedly to get a fast
sale at the full price.
- Constant exposure.
Your home won't sell unless buyers know about it. To get top
dollar, be sure to have your home repeatedly exposed to qualified,
ready-to-buy buyers. Some brokers charge you a discount commission,
then don't advertise your home. This is a mistake. The $500 or
$1,000 you save in commission is more than offset by a sale price
of $4,000 or $10,000 less than what you would have received if
your home had been properly marketed. Remember, buyers can't know
about your home unless you or your Realtor has a marketing plan
to ensure that your home is brought to the attention of home buyers.
- Non-traditional advertising.
83% of buyers looking for a home are first-time home buyers.
Many first-time home buyers don't even know they can afford a
home. They don't know that owning a home costs less than renting.
They think that they need 20% for a down payment, plus closing
If your home is in the first-time homebuyer price range, a substantial
portion of your marketing dollars should be aimed directly at
first-time homebuyers. This means advertising and marketing in
areas other than the "Homes for Sale" classifieds or
Sunday Open Houses in the your local newspaper.
- Education. First-time
homebuyers are more likely to pay top dollar for your home. If
your home is in the first-time homebuyer price range, make sure
that your marketing program shows first-time buyers the benefits
of home ownership and how affordable your home is. Design a marketing
plan to get first-time home buyers to see the inside of your home.
Begin the education process by requesting your copy of Allegro
Lending Source's free Real
Estate Assistant software.
- Multiple signs. Many
home buyers don't even see traditional "for sale" signs,
because they aren't actively thinking of buying. They often don't
realize that they can afford a much nicer home. The strategy of
an additional sign in the yard shatters the "advertising
protection armor" that every consumer wears. Ten years of
testing by a Grand Rapids, Michigan real estate company has proven
that a second bright-yellow sign, hand-lettered, will result in
more inquiries, more showings, a quicker sale, and a 3% to 5%
higher price for your home.
- Aggressive Target
Marketing. Lots of buyers will buy your home for less than
it's worth. The secret in getting top dollar is to find a buyer
who is perfectly "matched" to your home. Right now,
there are at least ten buyers who would love to own your home,
can afford it, and would pay a fair asking price
they knew about it! Some of these buyers may not even be thinking
of buying yet, but if they knew about your home would love it!
It takes a lot more than just a sign in the yard and an ad in
the paper to market a home effectively. Aggressive target marketing
will find those buyers! Ask your Allegro
Lending Source mortgage consultant how!
- Create urgency.
The Rule of Full Price states that if a buyer feels the asking
price is fair, and has sufficient sense of urgency, he will pay
the full asking price. Example: Weekly showings of my listings
to more than one buyer at a time creates a feeling of urgency.
Prospective buyers feel an "auction effect" because
of other buyers showing interest in your home at the same time.
The more buyers who see your home at the very same time, the higher
the feeling of urgency. The auction effect causes people to become
more excited and enthused about your home, thereby creating a
sense of competition and urgency which results in full price sales
over 95% of the time.
more tips on selling your home (with or without a Realtor),
get your free copy of Allegro Lending Source's Real
Estate Assistant Software today!
Home Loan Analysis ($60 value)
you are considering purchasing or refinancing a home and would like
our state-of-the-art computer system to search over 550 different
loan programs to locate a low down or below market interest rate
home loan... simply call us anytime at 832.476.3498 ext 709.
a list of Pre-Screened Real Estate Consultants (not salespeople)
in your area who specialize in Helping People rather than selling
simply Click Below...
Real Estate Consultants